The Book That Changed My Life (and why that should matter to YOU)

I'm new to Charlotte. I moved here because of this book. In 2006, I was living in Milwaukee, Wisconsin - attending Marquette Law at night, running a sales team by day, and raising two young daughters. One evening I stopped at Borders to purchase Windows Server 2003 for Dummies (I had become the ad hoc network admin at my company) and I happened to stumble on Jeffrey Gitomer's Little Red Book of Selling. I read a few pages and found myself laughing out loud, nodding in agreement, and running to the cashier to pay. I devoured the book and began to implement each of the 12.5 principles of sales greatness almost immediately. I had always been good at sales. But I had never been this good. I quadrupled my sales within six months - and within two years I was selling nearly 10 times what I had in the past.

During the process I realized I loved training my sales team more than anything. I helped 21 people to put more money in their pockets, to enjoy selling more than they ever had before, and to destroy the competition.

A few more years went by, serendipity kicked in, and now I find myself in Charlotte as CEO of Jeffrey Gitomer's company. I travel the country training sales teams and speaking to companies about customer loyalty, attitude, social media, and sales.

I've recently become a member of the Charlotte Junior Chamber and I am excited to be able to offer you the opportunity to attend my workshop at a significant discount. We've never offered a discount before, but I am so passionate about the Junior Chamber and about helping young professionals to become more successful that I was able to convince my team to knock $200 off the workshop price.

If you're in sales, if you're looking for a job, if you want to learn to differentiate yourself from your competition, if you want to learn how to compete in this economy - this workshop will be the BEST investment you will have made in your career.

Details here: (be sure to use the discount code "jaycees" for $200 off)

http://charlottelrb.eventbrite.com/

With expert instruction in a fun, interactive environment, you will learn to:

Understand why your customers buy
Develop a personal commercial (aka elevator pitch) that will earn you business
Sell value, not price
Network your way to hot prospects and rich relationships
Identify and engage the real decision maker
Create and ask power questions
Use humor in a way that will win the sale
Identify your prospects and customers' perceived risks and prevent objections
Earn, capture, and leverage testimonials to prove your claims
Create a buying atmosphere
Recognize positive and negative sales senses
Develop a personal action plan you can implement immediately